openlearninglabs ´Product Development with Design Thinking´(in German)

Description

In Scrum, it is the task of the product owner to bring the visions of the stakeholders into a product backlog. The aim of the Scrum Master is, in turn, to support all those involved in the process, including the product owner, in creating this backlog. Similarly as in other agile project methods, such as Kanban, it is up to one person to master this task. In the sense of agility, a vision is often only a product idea or a rough idea of a product. How do I make this product idea fly? Who can help to transform a first idea into a process of product development that results in a specific product that will be accepted on the market?

Design Thinking is an approach that provides answers to precisely these questions. With Design Thinking, the needs of users and customers respectively are worked out in a playful manner and placed at the centre of all further creative activities. The main goal is to create a product that is developed on the basis of the user experience. True to the motto “fail fast, fail cheap”, in Design Thinking, prototypes are developed at an early stage and with very simple means in interaction with the user. These prototypes are then developed further and further in various iterations. Very soon a specific idea of a product or of features emerges, which was co-designed by your customers due to this procedure.

Aims of this training:

  • Getting to know the background and idea of Design Thinking
  • Getting to know the suitable tools
  • Practicing and deepening of what you have learned
  • Recognizing the context and benefits of Design Thinking for Scrum projects

Duration: 2 days

IMPORTANT: The training is in German. Please contact us on hello@launchlabs.de to get more details on our next English version.

Content

In this seminar, we work together on how best to apply the individual elements of Design Thinking for agile projects, such as Scrum or Kanban, by using specific, practical cases and exercises. This means that theoretical basics and practical implementation go hand in hand. These exercises enable the participants to use in everyday life what they have just learned.

Syllabus:

  • Theory and Benefits of Design Thinking
  • Taking the user view
    •  Interviews
    • Customer Journey
    • Creative reframing
  • Brainstorming
    • Session
    • Brainwriting
    • Idea napkin
    • Why-how-laddering
  • Prototyping and testing
    • Prototyping
    • Customer Feedback
    • Wrap-up

Participants

This 2-day seminar is designed for product owners, but also other participants in agile projects such as stakeholders, users, testers, etc. It focuses on optimising or supplementing their competencies with regard to creation and design of products. Scrum Masters can also expand their knowledge and skills in order to train those involved in Scrum projects in a target-oriented way.

This seminar is the right choice for all people who want to master difficult market environments and far-reaching, complex requirements more easily and to transform them into fully-developed products.

Coaches

Holger Lotter has become an “agilist” based on his many personal experiences. As a consultant, coach and trainer, he accompanies and shapes agile transformation, starting from the conception, via gathering experience to the iterative expansion of entire processes in various areas such as IT, marketing, specialist areas, etc. He does not focus on “the one true method”, but has, in collaboration with teams, developed combined approaches in order to unite the strengths of individual methods.

As founder and managing director of launchlabs, Simon Blake has conducted a variety of tailor-made method trainings and accompanied innovation projects as well as change processes. He supports teams with approaches such as Lean Start-Up or Design Thinking on their way to a living innovation culture. From setting up a completely new organisational unit with start-up character to the agile setting up of an innovation project to short methodical impulses.

Date

Munich – 01. & 02.07.2019

Early bird price: 1.648,15 €* (net 1.385,00 €) until 01.06.2019. Price 1.850,45 €* (net 1.555,00 €)

Preliminary timetable for this training:

first day: 09:00 am – 5:00 pm (8:45 am registration)
second day: 9:00 am – 5:00 pm

Registration and contact: hello@launchlabs.de

*Registration for these openlearninglabs is binding with prepayment, no cancellation possible, tickets are transferable. The minimum number of participants is 4. If this number is not reached 2 weeks before the start of the training, we reserve the right to cancel the training. In this case we will get back to you in time and the participation fee will be refunded.